Influencer Marketing – Public Relations
Location: Bangalore (Onsite)
Company: Bold & Beyond – Marketing & PR Agency
Who We Are:
Bold & Beyond is an integrated PR and Marketing agency that operates as an extension of a brand’s marketing team, delivering 360-degree solutions across PR, digital marketing, influencer marketing, brand launches, branding, and design.
Key Responsibilities
● Influencer Strategy & Campaigns:
○ Develop and execute influencer marketing strategies aligned with client objectives.
○ Identify, onboard, and manage relationships with influencers across Instagram and emerging platforms.
○ Negotiate contracts, deliverables, timelines, and budgets with influencers and agencies.
○ Oversee influencer campaigns from concept to execution, ensuring content authenticity and ROI-driven performance.
● Brand Collaborations & Partnerships
○ Identify, pitch, and secure brand collaboration opportunities that enhance visibility and market positioning.
○ Build and nurture long-term partnerships with brands, agencies, and stakeholders.
○ Manage co-branded campaigns, events, and activations to drive engagement and measurable outcomes.
● Analytics & Reporting
○ Track, measure, and analyze campaign performance against KPIs.
○ Provide detailed post-campaign reports with insights and optimization strategies.
● Team & Client Management
○ Collaborate with internal PR, creative, and digital teams to deliver cohesive campaigns.
○ Manage client communication, ensuring transparency, timely updates, and strategic recommendations.
○ Mentor and guide junior team members in influencer and partnership best practices.
Requirements
● Bachelor’s degree in Marketing, Communications, Business, or related field.
● 3-5 years of proven experience in influencer marketing, PR, or brand partnerships (preferably in an agency setting).
● Strong network of influencers and brand contacts across lifestyle, fashion, beauty, tech, or consumer categories.
● Excellent negotiation, communication, and relationship management skills.
● Data-driven mindset with experience in using analytics tools (e.g., Instagram Insights, Meta Analytics, Google Analytics).
● Ability to handle multiple projects in a fast-paced environment.
● Creative thinker with strong problem-solving skills and attention to detail.
What We Offer
● Opportunity to work with leading global and local brands.
● A creative, collaborative, and growth-driven environment.
● Competitive salary and performance-based appraisals.
● Professional development opportunities and industry exposure.
Ready to go beyond the ordinary?
Apply now and let’s craft stories that move people and shape brands together at Bold & Beyond
